---
title: "Research Study: How to Build Brand Value with Consumers in 2022"
description: How do you build value with consumers post-COVID? Discover what they say has changed in what they value and want from companies like yours.
---

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# Tell me what you want.

Do you know what your customers want? What they really want? Maybe they value “clean” ingredients, an honest company voice, or good old-fashioned convenience. A brand’s role in consumers’ lives can change over time — especially when a global pandemic shakes things up. You may know who your audience is — do you also know what they value?

After a shaky couple of years, it’s important to fortify those connections with your customers and build even stronger, lasting relationships. Our research experts offer custom insights into the way travelers, luxury shoppers, and health & wellness consumers view the role of their favorite brands. You can leverage this consumer market research to clearly define branding, optimize marketing strategies, and drive business decisions that forge stronger relationships with your target audience for better results.

**Complete the form below to download our whitepaper!**

How Consumers’ Shifting Attitudes Are Impacting the Role of Brands in 2022

## "Consumers are viewing brands with a mix of new and old values, which makes marketing to consumers more complicated."

### Did you know...

- 45% of travelers believe increased **cleaning standards** are more important than pre-COVID, so spaces are expected to be squeaky clean.
- 44% of luxury consumers believe the ability to **purchase** **online** is more important now, so consider investing in an online store (if you haven't already).
- 31% of consumers believe that **health habits** learned during the pandemic will be an important part of their daily routine, so you can play into those opportunities.

Let our insights guide the decisions you make to keep up with the new status-quo that your customers shaped.

[Download Now](https://documents.leger360.com/brand-value-whitepaper#download)

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### Our experts did the research. Your customers did the talking on:

- Are **health & wellness** consumers seeking more plant-based foods?
- Do **diversity and inclusion** policies matter to consumers?
- Which **luxury items** are pandemic-proof?
- What can help bring **travelers** back to the airport?

### Get a Copy. Build Your Marketing Strategy.

Understanding *How Consumers’ Shifting Attitudes Are Impacting the Role of Brands* can boost your strategies by driving your target audience to products and experiences they actually love. Get better data without massive budgets.

[Download Now](https://documents.leger360.com/brand-value-whitepaper#download)

### Want more insights? We’ve got them.

Design your own study tailored to your business goals. Contact our experts to discuss what kinds of research your marketing efforts need. We’ll take care of the rest.

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